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Digital Women’s Executive Leadership Program – Day 5

April 10 @ 9:30 am - 5:00 pm


The Digital Women’s Leadership Program is a 6 day program held over 6 months.  This program, is for high potential women in middle/senior management.  The program is planned to encourage and increase women technologies and their visibility in the IT sector.   The training modules are designed for Hi-Po women to ensure long term engagement and the development of increased leadership impact.

Course Content:

Module 1:  Leadership & Management Skills    28th November 2018

Module 2:  Communication Skills                      24th January 2019

Module 3:  Negotiating for Success                  20th February 2019

Module 4:  Engage your Audience                    20th March 2019 

Module 5: Brand you!                                         10th April 2019   

Module 6: Mindfulness & Wellbeing                  15th May 2019

Brand You! – Day 5 Overview

This module will look getting participants to critically assess their own brand, unique selling point or whatever it is that that they want to sell. We will also look at ways that participants can start to use social media to create their on-line brand, promote themselves and know how to engage with the digital world appropriately.

We’ll also look at ways that they can keep up to date with digital and social media trends.

This session starts with each participant getting an opportunity to discuss their potential brand and have it questioned by the facilitator. We will encourage each participant to go through a structured assessment sheet, to help them identify not only their brand, but also their potential audiences and markets. Participants will be shown examples of good branding that is easy to understand, memorable and can be achieved on a small budget.

Using Technology to Promote Yourself

In this session, the participants will be shown how to develop a social media campaign. The tutor will use examples of successful social media trends and approaches to show how you can promote your newly minted brand on line. In addition, participants will be shown how to develop their digital skills, keep up to date with social media trends, and know how and when to pounce on online opportunities.

To book your place email


April 10
9:30 am - 5:00 pm